"Christine is always up for the challenge"

“I have worked with Christine for over 10 years. Throughout our partnership, budgets, scope, mediums, and audiences have and continue to change rapidly from year to year. Christine is always up for the challenge and finds innovative ways for us to achieve our enrollment goals.”

Tara, Director of Marketing & Communications, Clark University

"My problems are her problems.
My wins are her wins."

Redhead Media was a game changer for our non-profit. Christine Baldwin used her expertise to ensure that we were getting the best buy for our budget and that all the parts and pieces worked together toward our goals. My favorite part about Christine’s client service is that I feel she is an extension of my team. My problems are her problems. My wins are her wins.

Beth Lynch, Director of Communications, NVNA & Hospice

"Her insight into advertising and her many business contacts is immeasurable"

“Redhead Media has been an essential member of our Marketing & Communications team at MassBay Community College since 2015. Christine’s constant open lines of communication and accessibility keeps us on task through our many projects, and her insight into advertising and her many business contacts is immeasurable to help us achieve our goals. Through our collaboration on our marketing efforts, we have seen a major boost in brand awareness, resulting in more prospective students and inquires.”

Liz Cooper, Interim Director of Marketing & Communications, MassBay Community College

"Their expertise and advice is
always right on the mark"

“We have worked with Redhead Media for years. Their expertise and advice is always right on the mark, and they are a pleasure to work with.”

"Christine is always up for the challenge"

Tara
Director of Marketing & Communications
Clark University

"My problems are her problems.
My wins are her wins."

Beth Lynch
Director of Communications
NVNA & Hospice

"Her insight into advertising and her many business contacts is immeasurable"

Liz Cooper
Interim Director of Marketing & Communications
MassBay Community College

"Their expertise and advice is
always right on the mark"

SERVICES

STRATEGIC PLANNING

Redhead Media will source and select the optimal media platforms for your product or service, and help you determine the best combination of media to achieve your marketing campaign objectives.

NEGOTIATION & BUYING

We utilize the latest tools and consider station formats, pricing rates, demographics, geographic, and psychographics relating to the client’s particular product or key performance indicator. We work best to reach the largest number of consumers with the most effective method, and then negotiating the best deal.

CREATIVE / PRODUCTION COLLABORATION

Redhead Media works closely with agencies and client creative teams to implement your campaigns and select the best media placements to reach your audiences.

AUDIENCE PROFILING & MARKET ANALYSIS

We utilize analytics, data research providers and demographic data to gain insight into exactly who your audience is and where they can be found, to optimize your media spend.

MEDIA SPEND MANAGEMENT

Effective media execution requires stringent and disciplined performance management in order to get the most bang for the buck on behalf our clients. At Redhead we utilize the latest tools to track every penny spent.

CAMPAIGN OPTIMIZATION

Once your campaign is up and running, we make constant adjustments as necessary to improve its performance. We look at every aspect of each media type to make certain that we are getting the maximum return on your investment.

SEM & SOCIAL MEDIA SERVICES

We partner with complementing companies to review your paid search and social media strategy to create a solid foundation for digital campaigns to your target audiences and maximize your spend.

TRADITIONAL MEDIA PLATFORMS

PRINT

Newspaper, Magazines, Local market placements

OUT OF HOME

Buses, bus shelters, billboards, posters and taxis

RADIO

Terrestrial and Internet platforms

TELEVISION

Local market buys

DIGITAL MEDIA TARGETING/PROGRAMMATIC MEDIA PLATFORMS

DEMOGRAPHICS

Age, gender, Interest, HHI and ethnicities

CONTEXTUAL

Match up keywords and content to advertising

PREDICTIVE / LOOK-A-LIKE MODELING

Audience profiling based on your current traffic on your site and what they look like.

PIXEL PLACEMENT

for audience profiling, retargeting and conversion tracking

GEO-TARGETING / FENCING

States, cities and zip codes

INTEREST FOCUS / BEHAVIOR

Education seekers, college interest

OUR CLIENTS

CLIENT EXPERIENCE

Healthcare

Hospitals
Cancer Patients
Hospice Care

Medical

Cardiology
OB/GYN
Trauma Surgery
Nursing
Oncology

Dentists & Hygienists

Premier Dental

Education

Overall Programs: Undergraduate, Graduate and Post-Graduate Admissions Recruitment
Program Experience: Nursing, Health Informatics, Health Sciences, International Development, Non-Profit Leadership, Education (Teachers), Computer Science, Data Analytics, Cyber Security, Automotive Tech, Robotics, Biotechnology, MBA, Business, Accounting, Finance, Management, Public Administration, Jewelry Making, Furniture Making, Carpentry and Locksmithing.

Cultural

New England Conservatory
Peabody Essex Museum
Boston Lyric Opera

Banking / Financial Services / Credit Unions / Wealth Management Firms

Hospitality & Restaurants

Four Points Sheraton

Construction

ZipWall

Consumer Products & Services

Massage Envy
Waterspot

Technology & Software

Financial Force
Virgin Pulse
ATG

Manufacturing

Viessman
Hydronic Alternatives

CLIENT EXPERIENCE

Healthcare

Hospitals
Cancer Patients
Hospice Care

Medical

Cardiology
OB/GYN
Trauma Surgery
Nursing
Oncology

Dentists & Hygienists

Premier Dental

Education

Overall Programs: Undergraduate, Graduate and Post-Graduate Admissions Recruitment
Program Experience: Nursing, Health Informatics, Health Sciences, International Development, Non-Profit Leadership, Education (Teachers), Computer Science, Data Analytics, Cyber Security, Automotive Tech, Robotics, Biotechnology, MBA, Business, Accounting, Finance, Management, Public Administration, Jewelry Making, Furniture Making, Carpentry and Locksmithing.

Cultural

New England Conservatory
Peabody Essex Museum
Boston Lyric Opera

Banking / Financial Services / Credit Unions / Wealth Management Firms

Hospitality & Restaurants

Four Points Sheraton

Construction

ZipWall

Consumer Products & Services

Massage Envy
Waterspot

Technology & Software

Financial Force
Virgin Pulse
ATG

Manufacturing

Viessman
Hydronic Alternatives

ABOUT REDHEAD MEDIA

Christine Baldwin founded Redhead Media in 2003 to provide full-service media strategy, planning and buying services for local and national clients. For the past 15 years, Christine has worked with clients including New England Conservatory, Exeter Hospital, Oxfam America, Premier Dental, Peabody Essex Museum, Massachusetts Bay Community College, Mountain One Bank and many more. She is a member of The Boston Club, Boston Women’s Leadership Council, Tomorrow’s Women Today, The Commonwealth Institute and believes strongly in working with non-profits, such as Empathways, Womens’ Lunch Place and others. She currently works from Redhead Media’s offices in Boston and virtually from her home in Colchester, VT where she lives with her husband and her dog, Koko. Christine has received her BSBA in Marketing from Western New England University.

 

CONTACT

Give us a call at 617-872-5076 for a refreshingly focused and honest conversation about how we can help you harness the power of media, or email using the form below.

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