"Christine is always up for the challenge"
"My problems are her problems.
My wins are her wins."
"Her insight into advertising and her many business contacts is immeasurable"
"Their expertise and advice is
always right on the mark"
"Christine is always up for the challenge"
Tara
Director of Marketing & Communications
Clark University
"My problems are her problems.
My wins are her wins."
Beth Lynch
Director of Communications
NVNA & Hospice
"Her insight into advertising and her many business contacts is immeasurable"
Liz Cooper
Interim Director of Marketing & Communications
MassBay Community College
"Their expertise and advice is
always right on the mark"
SERVICES
STRATEGIC PLANNING
Redhead Media will source and select the optimal media platforms for your product or service, and help you determine the best combination of media to achieve your marketing campaign objectives.
NEGOTIATION & BUYING
We utilize the latest tools and consider station formats, pricing rates, demographics, geographic, and psychographics relating to the client’s particular product or key performance indicator. We work best to reach the largest number of consumers with the most effective method, and then negotiating the best deal.
CREATIVE / PRODUCTION COLLABORATION
Redhead Media works closely with agencies and client creative teams to implement your campaigns and select the best media placements to reach your audiences.
AUDIENCE PROFILING & MARKET ANALYSIS
We utilize analytics, data research providers and demographic data to gain insight into exactly who your audience is and where they can be found, to optimize your media spend.
MEDIA SPEND MANAGEMENT
Effective media execution requires stringent and disciplined performance management in order to get the most bang for the buck on behalf our clients. At Redhead we utilize the latest tools to track every penny spent.
CAMPAIGN OPTIMIZATION
Once your campaign is up and running, we make constant adjustments as necessary to improve its performance. We look at every aspect of each media type to make certain that we are getting the maximum return on your investment.
SEM & SOCIAL MEDIA SERVICES
We partner with complementing companies to review your paid search and social media strategy to create a solid foundation for digital campaigns to your target audiences and maximize your spend.
TRADITIONAL MEDIA PLATFORMS
Newspaper, Magazines, Local market placements
OUT OF HOME
Buses, bus shelters, billboards, posters and taxis
RADIO
Terrestrial and Internet platforms
TELEVISION
Local market buys
DIGITAL MEDIA TARGETING/PROGRAMMATIC MEDIA PLATFORMS
DEMOGRAPHICS
Age, gender, Interest, HHI and ethnicities
CONTEXTUAL
Match up keywords and content to advertising
PREDICTIVE / LOOK-A-LIKE MODELING
Audience profiling based on your current traffic on your site and what they look like.
PIXEL PLACEMENT
for audience profiling, retargeting and conversion tracking
GEO-TARGETING / FENCING
States, cities and zip codes
INTEREST FOCUS / BEHAVIOR
Education seekers, college interest
OUR CLIENTS
CLIENT EXPERIENCE
Healthcare
Hospitals
Cancer Patients
Hospice Care
Medical
Cardiology
OB/GYN
Trauma Surgery
Nursing
Oncology
Dentists & Hygienists
Premier Dental
Education
Overall Programs: Undergraduate, Graduate and Post-Graduate Admissions Recruitment
Program Experience: Nursing, Health Informatics, Health Sciences, International Development, Non-Profit Leadership, Education (Teachers), Computer Science, Data Analytics, Cyber Security, Automotive Tech, Robotics, Biotechnology, MBA, Business, Accounting, Finance, Management, Public Administration, Jewelry Making, Furniture Making, Carpentry and Locksmithing.
Cultural
New England Conservatory
Peabody Essex Museum
Boston Lyric Opera
Banking / Financial Services / Credit Unions / Wealth Management Firms
Hospitality & Restaurants
Four Points Sheraton
Construction
ZipWall
Consumer Products & Services
Massage Envy
Waterspot
Technology & Software
Financial Force
Virgin Pulse
ATG
Manufacturing
Viessman
Hydronic Alternatives
CLIENT EXPERIENCE
Healthcare
Hospitals
Cancer Patients
Hospice Care
Medical
Cardiology
OB/GYN
Trauma Surgery
Nursing
Oncology
Dentists & Hygienists
Premier Dental
Education
Overall Programs: Undergraduate, Graduate and Post-Graduate Admissions Recruitment
Program Experience: Nursing, Health Informatics, Health Sciences, International Development, Non-Profit Leadership, Education (Teachers), Computer Science, Data Analytics, Cyber Security, Automotive Tech, Robotics, Biotechnology, MBA, Business, Accounting, Finance, Management, Public Administration, Jewelry Making, Furniture Making, Carpentry and Locksmithing.
Cultural
New England Conservatory
Peabody Essex Museum
Boston Lyric Opera
Banking / Financial Services / Credit Unions / Wealth Management Firms
Hospitality & Restaurants
Four Points Sheraton
Construction
ZipWall
Consumer Products & Services
Massage Envy
Waterspot
Technology & Software
Financial Force
Virgin Pulse
ATG
Manufacturing
Viessman
Hydronic Alternatives
ABOUT REDHEAD MEDIA
Christine Baldwin founded Redhead Media in 2003 to provide full-service media strategy, planning and buying services for local and national clients. For the past 15 years, Christine has worked with clients including New England Conservatory, Exeter Hospital, Oxfam America, Premier Dental, Peabody Essex Museum, Massachusetts Bay Community College, Mountain One Bank and many more. She is a member of The Boston Club, Boston Women’s Leadership Council, Tomorrow’s Women Today, The Commonwealth Institute and believes strongly in working with non-profits, such as Empathways, Womens’ Lunch Place and others. She currently works from Redhead Media’s offices in Boston and virtually from her home in Colchester, VT where she lives with her husband and her dog, Koko. Christine has received her BSBA in Marketing from Western New England University.
CONTACT
Give us a call at 617-872-5076 for a refreshingly focused and honest conversation about how we can help you harness the power of media, or email using the form below.