Mobile Customer Personalization

NGage Labs: The application of personalization has the power to improve engagements by speaking at a deeper, more precise level to the individual about the things that matter most to them. Now brands can finally leverage the power of a customer’s first-party...

Programmatic helps brands….

Micro-moments are the new battleground for brands. They are intent-driven moments when consumers’ preferences are shaped and decisions are made. Here are some tips and examples that show how programmatic can help marketers identify and win these moments—big and small....