by rhmAdmin | Mar 26, 2017 | Case Studies
Advertisers fed up with risks from offensive YouTube content Brands and Media Agencies Send Google an Ultimatum: Evolve or...
by rhmAdmin | Mar 26, 2017 | Case Studies
The way we buy and sell media has fundamentally changed. Programmatic buying has graduated from being an experimental technology to a must-have in marketers’ and media publishers’ toolkit. Click to access...
by rhmAdmin | Mar 26, 2017 | Case Studies
As the future of marketing is increasingly focused on mobile, brands need to rethink their traditional approach to measurement. We partnered with Bain & Company and Econsultancy to explore how leading marketers—marketers who exceed their business goals—are driving...
by rhmAdmin | Jan 1, 2017 | Case Studies
Think with Google article: What if you could increase the millennial audience your video ads reach by 42%? Multiply engagement by 10X? How about boosting views of past videos by 500%? And what if you could do it all by rethinking YouTube’s role in your media plan?...
by rhmAdmin | Jan 1, 2017 | Case Studies
White paper by AdClarity: Customers are the number one driving force behind the changes that are occurring in today’s digital marketing world. Traditional marketing methods based on a linear buyer journey are no longer relevant as the customer journey has become...
by rhmAdmin | Jan 1, 2017 | Case Studies
NGage Labs: The application of personalization has the power to improve engagements by speaking at a deeper, more precise level to the individual about the things that matter most to them. Now brands can finally leverage the power of a customer’s first-party...
by rhmAdmin | Jan 1, 2017 | Case Studies
Micro-moments are the new battleground for brands. They are intent-driven moments when consumers’ preferences are shaped and decisions are made. Here are some tips and examples that show how programmatic can help marketers identify and win these moments—big and small....
