Realizing the Potential for Mobile Measurement

As the future of marketing is increasingly focused on mobile, brands need to rethink their traditional approach to measurement. We partnered with Bain & Company and Econsultancy to explore how leading marketers—marketers who exceed their business goals—are driving...

How YouTube extends the reach….

Think with Google article: What if you could increase the millennial audience your video ads reach by 42%? Multiply engagement by 10X? How about boosting views of past videos by 500%? And what if you could do it all by rethinking YouTube’s role in your media plan?...

Redefining the customer experience

White paper by AdClarity: Customers are the number one driving force behind the changes that are occurring in today’s digital marketing world. Traditional marketing methods based on a linear buyer journey are no longer relevant as the customer journey has become...

Mobile Customer Personalization

NGage Labs: The application of personalization has the power to improve engagements by speaking at a deeper, more precise level to the individual about the things that matter most to them. Now brands can finally leverage the power of a customer’s first-party...