Working with internal marketing team and admissions to promote the schools’ strong academic programs to the local families who are within driving distance of the school. The school was struggling with messaging, updated website and landing pages along with media placements that were not reaching their core audiences.
- Converting from all-girls school format to Co-ed for all grade levels.
- Managing the Covid pandemic and keeping school in session.
Implement focused Paid Search, social media, Digital programmatic, television and digital billboards placements.
- Reach local families who are interested in private school format with rigorous academic focus and small class sizes.
- Focus on driving personalized tours and open houses events in the fall, along with spring enrollment deadlines.
During Covid, we focused our messaging on in-school learning and staying on track with academics. We were able to capture frustrated parents of children in public school who were looking for solutions.
Increased enrollment year over year along with improving retention for all grades. There are now waiting lists for certain grade levels.