Redhead Media has collaborated with Exeter Hospital for over 16 years to provide full-services media planning and buying services for the overall brand, practice locations and lines of business offerings.
We have worked with them to plan, negotiate, manage budgets, creative implementation and reporting.
We collaborate with various creative teams to develop print, digital and other assets needed to promote the brand and lines of business.
Media channels include out of home, print, radio, television and digital placements to promote over 20 practice locations around NH and MA as well as lines of business, including the Cancer Center, Cardiology, Orthopedics, Breast health, Primary care, Pediatrics and more.
Strategy
- Promote overall brand, physician offices and partner affiliations throughout the southern NH market to a range of audiences.
- Implement print, digital, radio and out of home placements in the market.
- Collaborate with Human Resources department to promote job openings in the market.
Goals
- Consistent presence in a market flooded with medical options for patients.
- Conveying their expertise in a wide of fields, including Oncology, Sports Medicine & Orthopedics, pediatrics, cardiology, Breast Cancer, Primary Care and more.
Challenges
- Strong presence of several local hospitals in their market.
- Managing messaging during Covid to prospective and current patients.
Results
Long-term partnership with the hospital marketing team to maintain media presence in the market, with collaboration of 16 years.