Worked with MBCC for over seven years to create a marketing and media strategy to effectively reach students who are interested in community college to start their academic careers.
Challenges
Lower enrollments across the state for community colleges and recruiting from limited geographic footprint.
Audiences
Reach diversity students, first generation college, career changers, military and multiple age group audiences in Eastern Massachusetts who are interested in starting their college education at a community college. Targeted feeder high schools and vocational schools along with polygon locations that are relevant to finding students in the area.
Strategies
Promoted the overall brand, open houses, spring registration, summer classes and specific programs including Health Sciences, Nursing, STEM, Engineering, Criminal Justice, Hospitality, Interior Design and many more to the various audiences.
Media Channels
- Paid Search
- Paid Social
- MWRTA transit
- Digital Programmatic
- Video
- Television
- Radio/audio
- Out of home (billboards and buses)