White paper by AdClarity:

Customers are the number one driving force behind the changes that are occurring in today’s digital marketing world. Traditional marketing methods based on a linear buyer journey are no longer relevant as the customer journey has become increasingly complex and the combination of a broad spectrum of multiple touch points and exceedingly high customer expectations, which demand consistency, personalization, and meaningfulness, have created an environment where CMOs have no choice but to adapt. Read more….

Digital Marketing Trends Ebook – AdClarity